Hefty Brains

HEFTY BRAINS / SELECTED WORK

IDEAS MADE
TANGIBLE.

From everyday digital products to immersive environments, we bring design, engineering and imagination together to make ambitious ideas work.

FOUR PROJECTS. FOUR DIFFERENT CHALLENGES.

SimFit

FITNESS GAMING / INTERACTIVE PRODUCTS

PUBLISHED iOS APP

YOUR BODY.
THE CONTROLLER.

A fitness-powered gaming experience that brings physical exercise into competitive digital play. Developed for SimFit Inc., the application connects workouts and interactive gameplay, giving movement a meaningful role in the gaming experience.

View on App Store
SimFit racing game: two competitors drive through a forest course
A race powered by movement
Close view of two competitors in the SimFit racing game
Head-to-head racing
SimFit racing game from behind two competing vehicles
Along the course
SimFit watch workout screen showing exercise time, calories and controls
Workout companion
THE WORK
End-to-end application development.
EXPERIENCE
Exercise-driven gameplay · Multiplayer play · Fitness interface
STATUS
Published iOS App.

DipDo

CONSUMER APPS / PRODUCT ENGINEERING

DIVIDE. PAY.
DONE.

LAUNCHED ANDROID APP

DipDo makes shared bills easier to manage. Scan a receipt, review extracted items, choose participants, assign individual expenses and generate a clear settlement plan through a guided Android experience.

View on Google Play
THE PRODUCT
DipDo Android home screen with Create New Split, Scan Bill and Upload Bill Image actions

FROM RECEIPT TO RESOLUTION.

DipDo bill review screen showing extracted items after scanning, with receipt details redacted
SCANReview extracted details
DipDo item assignment screen with participant names redacted
ASSIGNChoose who shares each item
DipDo settlement plan screen with participant names redacted
SETTLESee clear balances
THE WORK
Original product concept, UX design, OCR-led bill processing, Android engineering and product development.
KEY FEATURES
Receipt review · Item assignment · Settlement planning
STATUS
Launched Android App.
Hilux Nomads project artwork: an overlanding pickup truck on a mountain trail at sunset

Hilux Nomads

DIGITAL PLATFORMS / COMMUNITY EXPERIENCES

BUILT FOR THE
ROAD THAT ENDS.

IN DEVELOPMENT

A connected digital home for Toyota Hilux owners and overlanding enthusiasts. The platform brings together expedition discovery, member experiences, digital garages and adventure-focused storytelling.

The road is part of the story.

EXPLORETrips

Expedition discovery and adventure-focused content.

CONNECTMember experiences

Community-oriented design in development.

PREPAREMy Garage

Digital vehicle experience in development.

THE WORK
Platform design, UX/UI, website and application development, and interactive brand experiences.
PLATFORM FOCUS
Trips · Member experiences · Digital garages
STATUS
In Development.

SOAR

IMMERSIVE TECHNOLOGY / DEFENCE

IMMERSIVE TRAINING.
REIMAGINED.

A specialized virtual reality training application developed by Hefty Brains Interactives for the Indian Army.

THE WORK
Virtual reality application development.
STATUS
Software developed and tested.
Conceptual spatial geometry suggesting depth in a virtual environment
An exploration of spatial depth

LET'S BUILD SOMETHING

HAVE SOMETHING
AMBITIOUS IN MIND?

We'd love to hear what you're imagining.

Get in touch